Singapore Pools Leverages Technology to Drive Business Forward
The Singapore Pools website is a state-owned online sportsbook that is legal to use and offers users excellent odds, multiple betting markets, and live streaming. The site also offers the option to bet on football and motor racing events. Users can access the site using any mobile device with an internet connection. The company is dedicated to responsible gambling and upholds self-regulating guidelines. The company’s commitment to corporate social responsibility is evident in their support for charities and community development initiatives.
In its last financial year, Singapore Pools had a turnover of $12.2 billion, its highest ever. This is a result of increasing interest in sports betting and the number of football matches that can be placed on. The company has more than 300 branches and authorized outlets.
The company’s headquarters are located in the heart of Singapore at the former Raffles Place Post Office building. Its close proximity to public transportation enhances the convenience for professionals and patrons who regularly use the area. The nearby MRT and LRT stations such as Rochor, Bencoolen, and the Singapore Pools Building make commuting efficient for tenants and visitors alike. In addition, the closeness to the bus network enhances accessibility and enables commuters to reach the location in less time.
To ensure that its customers receive the best experience, Singapore Pools is leveraging its technological capital to drive its business forward. The company has partnered with Skycom Satellite Systems Pte Ltd, a leading end-to-end next generation solutions provider for IPTV and digital signage in Asia. The partnership enables all the Singapore Pools displays across the island to be centrally managed and monitored through a single platform.
The digital transformation journey at Singapore Pools started with a focus on its customer touchpoints, Yeo says. He noted that while many of its older staff were not very tech-savvy, the COVID-19 crisis elevated the need for them to be more vigilant about cyber security. The company was already working on transforming its IT infrastructure and upgrading its data centres to unlock additional capacity, but the additional workload during the pandemic made the project even more urgent.
The company has also invested in a digital platform for its charity partners to manage their donations online, called iShine Cloud. The solution uses Singapore Pools’ IT infrastructure to provide other charities with an affordable and integrated suite of charity-specific solutions, including a secure cloud-based IT environment. iShine Cloud has onboarded 31 charities and currently serves about 1,512 users. It will continue to scale up its offerings and support more charities moving forward.